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P&G Uncovers Gaps in Sunscreen Protection

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By: TOM BRANNA

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New research conducted by Procter & Gamble Beauty suggests two main reasons why some sunscreens fail to provide adequate protection: sunscreens have a “gap” in UVA coverage and most people apply sunscreen incorrectly. The research, presented at the 2004 American Academy of Dermatology meeting, was based on an analysis of 188 currently marketed sunscreen products.Findings revealed that while 82% of current sunscreen claim UVA protection, only 56% have long wavelength UVA-I filter...

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